Originally we started with “Business English for NGOs”, mostly out of practicality. Our roots are with non-governmental organizations (NGOs) in Central and Eastern Europe, going all the way back to the late 1990s. The name was short, simple, and clear (but honestly not the most exciting).
The first organizations we were fortunate to have as clients sought help with their fundraising strategies and materials. These groups possessed limited English-language capacity required for grant proposals, funding applications, and other communications.
Our initial clients also want to gain more insights and perspectives on how social impact takes shape beyond writing and speaking so that they and their stakeholders could embrace often abstract concepts in more strategic ways. Over time, we gained opportunities to work with a wider range of organizations aiming for social change including philanthropies/foundations, charities, advocacy groups and social enterprises.
Demand for English language coaching and communications training continued to grow, particularly among individuals and small groups that want to improve their speaking and presentation skills to reach newer and more diverse audiences.
Eventually we changed the name to “Business English for Social Impact”. Again, not the most exciting choice (we know, we know). But it reinforces our focus on helping social impact organizations facing communication challenges and resources gaps.