If you’re not disoriented, you’re not paying attention.
In just the last two years, we experienced the sudden convergence of several changes—all capable of upending the natural fundraising order of things.
We went through COVID-19, a long-overdue reckoning with racial injustices, shifts in supporter demographics, cultural polarization, postpandemic worker attitudes, and The Great Resignation.
The “pandemic era” has signaled an influx of new donors and a new level of participation by donors of color. Whether or not we leverage these positive trends for the long term remains an open question.
We set out with three big questions:
(1) What do donors value most today?
(2) Where are organizations meeting or exceeding expectations?
(3) Where are organizations falling short?
To find answers to these questions, we interviewed 1,168 nonprofit professionals and 1,024 donors to a variety of causes. This study presents the findings of those surveys paired with our recommendations.
Tipping Point: Aligning with Supporters in a Changing World