There are two great things about utilizing your organization’s donor retention rate as a temperature check for your development program. Firstly, you are measuring participation rates, which is a powerful way to understand how many of your donors are actually giving when they are asked. Secondly, every donor counts. [….] When one donor invests in your organization, that is a success, but when that same donor gives the next fiscal year, that is a victory! Now, can you do that with your entire database?

Think You Inspire Your Donors? Check Your Retention Rate
Mary Hackett
11 December 2020