“Fortunately, nonprofits have about four months to turn their 2020 financial situation around. But they can only do so with a creative and effective approach to end-of-year giving. To the nonprofits reading this: this year’s annual giving campaign is going to need to be different this year. You must be thoughtful. You must be agile. Most importantly, you must embrace a digital-first world. Here are the top things you’ll need to do each month to ensure a successful end to the year and shore up your nonprofit’s chances of long-term survival.”
The essential nonprofit fundraising guide for the rest of 2020: What to do every month from now until January to make the best of a frightening year
Alyssa Conrardy + Walker Post, Prosper Strategies.
31 August 2020