Too often, we focus on HOW. We love to talk about how we do the work. All the cool ways we accomplish great things. A new process. A unique way of tackling a problem.
All of these things matter. Probably to institutional supporters. And definitely to you. You live and breathe them. You see them, day in and day out, at work.
Most of your donors do not. They don’t work with you. And they don’t need to know how you accomplish your mission.
The big question your donors want you to answer: WHY
Hands On Fundraising
14 December 2021