We believe people’s stories are more than emotion-generating machines. That story consumers are more than guzzlers of emotion. And that stories should always be constituent first, donor or funder …
“Every day, your organization improves people’s lives. And every time that happens, a potential story is born [….] Whatever major change occurs in your characters, tell funders about how …
“A narrative reflects a shared interpretation of how the world works. Who holds power and how they use it is both embedded in and supported by dominant narratives. Successful …
“Writing stories for a nonprofit is different from marketing writing, but there are some similar principles. For example, just as a marketer shows the benefits of a product to …
You don’t lose out on the benefits of storytelling just because you’re running a new nonprofit. On the contrary, stories are as important as ever at this early stage …