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reputation

Reading List

Trust in Civil Society [Independent Sector]

“Public trust is the currency of the nonprofit sector. The public’s belief that nonprofits will “do the right thing” is one of the central reasons the sector exists. Communities have relied upon nonprofits to provide trusted sources of information, life-sustaining services, environmental stewardship, and places of refuge for centuries. In Read more…

By admintr, 8 months3 months ago
Reading List

5 Ways to Overcome Declining Trust and Wary Donors [Fired Up Fundraising]

“Donors are losing trust in nonprofits – and giving less. So how do we deal with the wary donors of today – who are not so sure they believe all your appeals and communications?” https://www.gailperry.com/trend-4-declining-trust-and-wary-donors-and-5-ways-to-overcome-it/

By admintr, 2 years3 months ago
Reading List

One in Three Worldwide Lack Confidence in NGOs [Gallup, Wellcome Trust]

“As part of its first-ever truly global study of public attitudes on science and health, Gallup and Wellcome asked people worldwide about their confidence in charitable and nongovernmental organizations (NGOs). A slim majority of the world’s adults (52%) express confidence in the charitable organizations and NGOs in their respective countries. Read more…

By admintr, 2 years3 months ago
Reading List

Your Group Isn’t Unique—and That’s a Good Thing [Andy Robinson, GuideStar blog]

“If you face challenges, it’s helpful to know how others have addressed similar problems. If you’re considering opportunities to grow your organization, it’s useful to learn about how other groups have responded in similar situations. Put your ego aside. Whatever you’re up against, somebody—somewhere—has been there before you. What can Read more…

By admintr, 2 years3 months ago
Reading List

Objectives for Your Nonprofit Communications Plan [Nonprofit Marketing Guide]

“Common goals — the broad outcomes you seek via communications — include engaging your community to keep people inspired and active in your work, raising awareness of issues to educate people on your cause, advocating on your issues, brand building/reputation management, and fundraising from individuals. Common strategies — the marketing Read more…

By admintr, 2 years3 months ago

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