“The joy from philanthropic giving is special, and merits encouragement. Giving brings a warm glow of satisfaction, akin to eating chocolate. MRI studies show when people merely contemplate giving it lights up the pleasure centers in their brains. You’d probably agree that bringing a donor a gift of chocolate (unless Read more…
“When you can clearly envision the individual you’re writing to, you’ll find your overall communication, from your appeals, to your emails, to your website copy, will take on a deeper, more personal approach. It’ll flow more naturally, too.” https://www.pamelagrow.com/11980/13-ways-to-write-better-fundraising-asks/
“We have found that strong and durable relationships between a funder and a grantee are built on an open back and forth during the lifetime of a grant; this can start in the earliest conversations when prospective grantees ask some key questions. Recognizing the natural inhibitions that grantseekers have about Read more…
Donors wish you knew their name. Donors wish you knew they are human beings. Donors wish you knew what they really care about. Donors wish you knew they don’t need to be “improved” by you. Donors wish nonprofits knew they love to give. https://www.futurefundraisingnow.com/future-fundraising/2020/09/5-things-donors-wish-you-knew-about-them.html
“There is no better tool than a donor-centered newsletter to help you build relationships with all your donors, not just those for whom you have time for face-to-face contact. Yes, they are a mass cultivation and stewardship tool. But the good ones feel like they’re individually tailored to appeal to Read more…