A program page is a place on your website that lists the major programs or services offered or performed by your organization. An impact page is a place on your website that displays the results of your programs, services, campaigns, etc. Together, these pages tell readers about the important work Read more…
Industry-wide, nonprofit organizations are investing in mid-level programs to generate more revenue. Implementing targeted programs to build major donor revenues is, of course, important to diversifying valuable fundraising income at the top of your donor pyramid. But organizations have historically forgotten the middle-tier that is both a critical to bridge Read more…
Promoting legacy giving is not about actively seeking out folks on the verge of death and asking them to sign their estate over to you. That would, indeed, be crass. Again, legacy giving programs are not ambulance chasing! Should Your Nonprofit Legacy Program Be on Hold? Claire Axelrad Clairification Blog Read more…
In our work, we emphasize development more than fundraising. Why? Because fundraising is one of many elements involved in development for social impact organizations. Development is not simply about raising money. It is not about grants, programs, etc. It is about building, supporting, and keeping relationships. It is about enabling Read more…
“Here’s the possibly painful truth: Not all of your activities are equally suited for fundraising. Some of the things you do are just too complex, too abstract, too specialized to capture the hearts of a lot of donors. Programs that don’t work in fundraising are no less valuable than those Read more…