“Landing pages enable us to direct site visitors to better targeted pages that have the ability to capture leads at a much higher rate than forms on other web pages. Landing pages also focus your visitors’ attention on one particular offer, limiting the distractions of everything else on your website Read more…
“In the COVID-19 era, connectivity is not a convenience, but a necessity. Virtually all human activities—commerce, education, health care, politics, socializing—seem to have moved online. But the digital world presents distinct challenges for human rights and democratic governance. State and nonstate actors in many countries are now exploiting opportunities created Read more…
“Online giving grew 6.8% in 2019 and accounts for 13% of a nonprofit’s total revenue – and those numbers will continue to grow. Also important to be aware of is that 26% of online donations made in 2019 occurred on a mobile device.” https://www.nptechforgood.com/2020/04/15/10-donation-page-best-practices-for-nonprofits/
Don’t neglect page design. Remember mobile-accessibility. Make recurring giving easy. Suggest gift amounts. Nail down your payment processing. Keep your gratitude personal. Consider bringing on a consultant. https://fundraisingcoach.com/2019/12/09/7-donation-page-strategies-that-actually-convert/
Rewrite your donation page If it’s very short (under 4 sentences), make it longer Give it a headline and make the headline impossible to miss. Yes, even on mobile Focus the content on the donor (you), and not on the organization (we, us, our) Focus on what the donor will Read more…