If a picture is worth a thousand words, what is the true worth of video, a tool that brings pictures and words together to illustrate a scripted storyline? 7 Tips for Non-Profit Video Marketing and Production Greater Giving 28 January 2021 https://blog.greatergiving.com/7-tips-for-non-profit-video-marketing-and-production/
How will a competitor and collaborator analysis help my organization build resiliency? Partner with a skilled volunteer to research who else in your field and region is offering competing or complementary services. In times of uncertainty or large-scale need, your organization can use this analysis to think through how you Read more…
“More and more charities and nonprofits rely on search engine optimization (SEO) to assist their fundraising efforts. SEO is the practice of getting traffic from search engines organically. By optimizing your site and marketing practices — often using strategic keywords and phrases — you can drive up your rankings on Read more…
“Social media is not an owned audience. If social media is a crucial part of a nonprofit’s digital strategy, they are at the mercy of social media companies’ decisions and algorithms [….] The aim of today’s nonprofit should therefore be to use its social channels to convert followers into an Read more…
“Landing pages enable us to direct site visitors to better targeted pages that have the ability to capture leads at a much higher rate than forms on other web pages. Landing pages also focus your visitors’ attention on one particular offer, limiting the distractions of everything else on your website Read more…