Grassroots marketing usually begins from the “ground” up. Typical fundraising or marketing campaigns use a strategic message from your nonprofit’s leadership that you hope will connect with many people. …
We surveyed 1,000 nonprofit professionals within the DonorPerfect Community and asked what made their Giving Tuesday strategy so pivotal in 2020. Here are the results. 10 Giving Tuesday Lessons …
As 2021 ends, nonprofit organizations (NPOs) find themselves facing challenges new and old. On the one hand, as more and more NPOs emerge, it becomes harder to gather substantial …
Writing compelling email subject lines for appeal campaigns requires both art and science. It may take some persistence and experimenting to find the approach and strategies that fit your …
As a nonprofit, the next few months are a prime opportunity to set your organization up for success to hit your year-end fundraising goals… [I]t’s estimated that nearly one-third …
Building any real, successful business takes time. Nurturing your social network presence, crafting a solid email marketing campaign, diligently working on creating and producing quality content–all of these tasks …