Under the Hood: The Mechanics of Fundraising Copy [Heroic Fundraising / TrueSense]

“Just as brand marketing, advertising, online content, and other marketing disciplines have all developed their own copy styles, syntax, and formats, fundraising uses unique copywriting and design techniques as well, which have proven successful over decades of experience and continue to be refined as channels and donor behaviors evolve.” https://www.truesense.com/blog/under-the-hood-the-mechanics-of-fundraising-copy