“Social media is not an owned audience. If social media is a crucial part of a nonprofit’s digital strategy, they are at the mercy of social media companies’ decisions and algorithms [….] The aim of today’s nonprofit should therefore be to use its social channels to convert followers into an Read more…
“Landing pages enable us to direct site visitors to better targeted pages that have the ability to capture leads at a much higher rate than forms on other web pages. Landing pages also focus your visitors’ attention on one particular offer, limiting the distractions of everything else on your website Read more…
“Just as brand marketing, advertising, online content, and other marketing disciplines have all developed their own copy styles, syntax, and formats, fundraising uses unique copywriting and design techniques as well, which have proven successful over decades of experience and continue to be refined as channels and donor behaviors evolve.” https://www.truesense.com/blog/under-the-hood-the-mechanics-of-fundraising-copy
“People act from the heart, not the head. Yes, your nonprofit has to show that it’s a good steward of donor money and you need to show where all that generosity is going, but your appeal must contain more than numbers and pie charts.” https://www.networkforgood.com/nonprofitblog/7-reasons-why-donors-give/
“Your donors don’t know as much about your marketing as you do. They likely don’t read your emails or letters word-for-word. And they certainly don’t spend months thinking about each fundraising campaign.” https://www.truesense.com/blog/does-your-fundraising-bore-you-good