“As cost-cutting measures and redundancy announcements sweep across the corporate world, what does this mean for the future of corporate fundraising? Fundraising Europe explores what charities can do to build and sustain corporate partnerships.” Where now for corporate fundraising? European Fundraising Association September 9, 2020
“Fortunately, nonprofits have about four months to turn their 2020 financial situation around. But they can only do so with a creative and effective approach to end-of-year giving. To the nonprofits reading this: this year’s annual giving campaign is going to need to be different this year. You must be Read more…
“Just as brand marketing, advertising, online content, and other marketing disciplines have all developed their own copy styles, syntax, and formats, fundraising uses unique copywriting and design techniques as well, which have proven successful over decades of experience and continue to be refined as channels and donor behaviors evolve.” https://www.truesense.com/blog/under-the-hood-the-mechanics-of-fundraising-copy
“If there’s a silver lining to the times we’re in, it’s forcing nonprofits to revisit their mission statements and cases for support to update them and make them more relevant and compelling. Resting on one’s laurels has never been a smart strategy, but today folks have no choice but to Read more…
“Emotional intelligence means – among other things – that you have high social and personal competence. You understand your own reactions to situations, and you are aware of other people’s feelings and reactions. It’s an attribute of the most highly skilled leaders – and major gift fundraisers.” https://www.gailperry.com/emotional-intelligence-can-help-you-become-a-better-fundraiser/