“Social media is not an owned audience. If social media is a crucial part of a nonprofit’s digital strategy, they are at the mercy of social media companies’ decisions and algorithms [….] The aim of today’s nonprofit should therefore be to use its social channels to convert followers into an Read more…
“Generally speaking, e-mail marketing statistics tell us that between one and two e-mails a week prove to be the most effective. Additionally, good social media practice says to try to post once a day to stay in your audience’s “feed” and top of mind. Essentially, it is important to get Read more…
“Just as brand marketing, advertising, online content, and other marketing disciplines have all developed their own copy styles, syntax, and formats, fundraising uses unique copywriting and design techniques as well, which have proven successful over decades of experience and continue to be refined as channels and donor behaviors evolve.” https://www.truesense.com/blog/under-the-hood-the-mechanics-of-fundraising-copy
“You are a conduit for enabling people to act on their most cherished values. As a philanthropy facilitator, your job is to offer people the opportunity to find joy, meaning, and purpose. Now is your golden moment. Donors are an integral part of your mission; you serve them as much Read more…
Nonprofits often think about newsletters outside their direct response strategy — they deploy direct mail letters that fundraise, and newsletters that inform. Exclusively. But this mentality doesn’t reflect the donor’s experience. To her, every communication she receives either brings her closer to, or further from, your mission. https://www.truesense.com/blog/the-best-maximum-impact-ratio-for-your-donor-newsletter