Fundraising is a necessary function for any nonprofit organization. To be successful in reaching fundraising goals, an organization needs to instill confidence in its investors regarding the performance of the organization and provide a tangible demonstration of its value to the community it serves. In the absence of those ideals, Read more…
The magic isn’t in the strategic plan format itself. The power comes from the boldness of vision, the strength of the ideas, and the ability to see the small stepping stones that get you from here to there. Plus the clarity of communication and frequency of reinforcement. A good strat Read more…
“Consistently, reporting back is where I see most charities dropping the ball. This isn’t you bragging about your organization. It isn’t a program update or a letter from your board chair. It’s a story of triumph, a heartfelt piece of communication that tells the donor what good happened because of Read more…
“Social media is not an owned audience. If social media is a crucial part of a nonprofit’s digital strategy, they are at the mercy of social media companies’ decisions and algorithms [….] The aim of today’s nonprofit should therefore be to use its social channels to convert followers into an Read more…
“Generally speaking, e-mail marketing statistics tell us that between one and two e-mails a week prove to be the most effective. Additionally, good social media practice says to try to post once a day to stay in your audience’s “feed” and top of mind. Essentially, it is important to get Read more…