Under the Hood: The Mechanics of Fundraising Copy [Heroic Fundraising / TrueSense]

“Just as brand marketing, advertising, online content, and other marketing disciplines have all developed their own copy styles, syntax, and formats, fundraising uses unique copywriting and design techniques as well, which have proven successful over decades of experience and continue to be refined as channels and donor behaviors evolve.” https://www.truesense.com/blog/under-the-hood-the-mechanics-of-fundraising-copy

The Best ‘Maximum Impact’ Ratio for Your Donor Newsletter [Heroic Fundraising / TrueSense]

Nonprofits often think about newsletters outside their direct response strategy — they deploy direct mail letters that fundraise, and newsletters that inform. Exclusively. But this mentality doesn’t reflect the donor’s experience. To her, every communication she receives either brings her closer to, or further from, your mission. https://www.truesense.com/blog/the-best-maximum-impact-ratio-for-your-donor-newsletter