The magic isn’t in the strategic plan format itself. The power comes from the boldness of vision, the strength of the ideas, and the ability to see the small stepping stones that get you from here to there. Plus the clarity of communication and frequency of reinforcement.

A good strat plan follows the same rules as brand positioning: say NO more than you say YES. Because you can’t do everything.

Strategic planning, simplified.
Kevin Brown
1 December 2020