The beginning of the year is a natural time to look at your data from a donor’s perspective. What can you glean from your data that helps you nurture behavior, including giving, throughout the calendar year? There is a virtuous cycle in 1) donors feeling like you are nurturing how and when they like to engage and 2) your organization continuing to reinforce and enhance that behavior.

Power Up Donor Relationships in 2021: Take a Fresh Look at Your Data
Eneida Perez
Build Consulting
15 January 2021

https://buildconsulting.com/blog/power-up-donor-relationships-fresh-look-data/