Objectives for Your Nonprofit Communications Plan [Nonprofit Marketing Guide]

Objectives for Your Nonprofit Communications Plan [Nonprofit Marketing Guide]

“Common goals — the broad outcomes you seek via communications — include engaging your community to keep people inspired and active in your work, raising awareness of issues to educate people on your cause, advocating on your issues, brand building/reputation management, and fundraising from individuals.

Common strategies — the marketing approaches to achieve your goals — include permission-based marketing, content marketing, event marketing, general advertising, and search marketing.

Here are a dozen ways to think about objectives.”

https://www.nonprofitmarketingguide.com/blog/2018/12/06/objectives-nonprofit-communications-plan/

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