Nine Mistakes Nonprofits Make Thanking Donors [Claire Axelrad / GuideStar blog]

Nine Mistakes Nonprofits Make Thanking Donors [Claire Axelrad / GuideStar blog]

“After you’ve sent out your appeal is too late to start thinking about what your thank-you letter or email will say. Or who will sign it. Or whether someone who donates online will also receive an actual letter. Or thank-you call. Or who will make the call. Everything must be well thought out in advance. You must be ready to go, with different templates and strategies for different target audiences, well before you’ve asked for your first donation.”

https://trust.guidestar.org/nine-mistakes-nonprofits-make-thanking-donors

Related Items