Low-value donors have low value — but you still need them [Future Fundraising Now]

Low-value donors have low value — but you still need them [Future Fundraising Now]

Low value donors are something else beside low value donors: They are a pool of potential higher value donors. When you shrink that pool, you choke off an important source of high-value donors.

Low-value donors have low value — but you still need them
Jeff Brooks
Future Fundraising Now
18 August 2021

https://www.futurefundraisingnow.com/future-fundraising/2021/08/low-value-donors-have-low-value-but-you-still-need-them.html

Related Items