Lessons from 25 Year-End Fundraising Seasons [Better Fundraising Co.]

Lessons from 25 Year-End Fundraising Seasons [Better Fundraising Co.]

“Make sure you communicate the main things in a way that donors who just briefly glance at your letter will still get the point.

So of course you can talk about how it’s been a good year. And you can thank your donor for their previous generosity. You can even talk about how pretty the snow is.

But those should not be the main, most noticeable parts of your letter.”

https://betterfundraising.com/lessons-25-year-end-fundraising-seasons/

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