A fundraising system is a knowable, scalable process for raising money for your nonprofit. It is knowable because an organization knows that when it puts certain inputs into the system, it gets certain results. And it is scalable because it can grow as your nonprofit grows.

Fundraising systems allow your nonprofit to avoid reinventing the wheel every time you approach a donor, make an ask, or build a donor cultivation calendar. They are based on data and metrics from your organization, combined with industry-wide fundraising best practices.

How to Systemize Your Fundraising
Joe Garecht
National Council of Nonprofits
7 December 2020

https://www.councilofnonprofits.org/thought-leadership/how-systemize-your-fundraising