How Nonprofits Can Drive More Giving from Their Current Donor Base [American Marketing Association]

How Nonprofits Can Drive More Giving from Their Current Donor Base [American Marketing Association]

A new study in the Journal of Marketing explores the challenges and opportunities with nonprofit fundraising to provide organizations with strategies they can use to increase sustainable giving and profitability.

How Nonprofits Can Drive More Giving from Their Current Donor Base
Sungjin Kim, Sachin Gupta and Clarence Lee
13 April 2021

https://www.ama.org/2021/04/13/how-nonprofits-can-drive-more-giving-from-their-current-donor-base/

Full Article (Journal of Marketing)
https://journals.sagepub.com/doi/10.1177/0022242921994587