How can we better engage wealthy millennials in philanthropy? [The Beacon Collaborative]

How can we better engage wealthy millennials in philanthropy? [The Beacon Collaborative]

While a considerable amount of research has been carried out on the general barriers to charitable giving, little has focused on the up-and-coming wealthy and their relationship with philanthropy. New research carried out by Beacon and Savanta has sought to address this gap in knowledge, carrying out in-depth qualitative research with a range of wealthy young givers.

Fundraisers, wealth advisors and charity sector professionals will find this research particularly valuable. The findings will help them to better understand the needs of wealthy millennials and develop long-standing and ultimately fruitful relationships with the next generation of wealth holders.

https://www.beaconcollaborative.org.uk/report-young-givers-the-giving-needs-of-the-future-wealthy/

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