One of the reasons for poor retention and lost donor value is that most organizations design communications, processes and procedures reflecting their internal priorities. And usually it’s the cheaper and easier option that pushes the complexity and difficulty of use onto the donor.
Organizations likely to thrive in today’s complex and competitive environment are the ones that relentlessly ask: “Is this more difficult for the donor to do or use or take action? ” And then…they’ll listen and act upon the many helpful and guiding answers provided by their own donors through the simple process of feedback.
Fundraising’s Silver Bullet
20 August 2021