Fundraising has always been about making a clear case for need, telling a story, and creating a method for saying thank you while growing the relationship with a donor so they give again and, hopefully, with a larger commitment each time.
That’s the basics of fundraising, and while raising money for your organization online has its nuances, the basics are the same. Why then is digital fundraising so mystifying to so many nonprofit professionals? The answer is simple: it’s new and requires a whole new set of technical skills.
Fundraising in the digital world
IU Lilly Family School of Philanthropy blog
20 September 2021