Big, Hairy, Audacious Goal (BHAG) wa originally coined by Jim Collins and Jerry Porras in Built to Last: Successful Habits of Visionary Companies. BHAG basically represents a long-term goal that is guided by your company’s core values and purpose.
So what is Business English for NGO’s BHAG? It has two parts:
(1) To expand the range of resource opportunities available to NGOs in Central Europe and Eastern Europe
(2) To increase the social, cultural, and economic understanding of the importance and value of NGOs and nonprofit services to society.
P.S. Curious about how to develop your organization’s BHAG? Learn more at the Jim Collins website.