“Whether or not you knew this, corporate volunteerism has existed at many legacy companies since the nineties. For some companies even before that. Today companies are getting more sophisticated, doing it better. It’s becoming more a part of what’s being considered a part of business. Companies that don’t do it will cease to exist. I tend to believe that you just see more companies doing it with greater focus.

[….]

I would also say that we’re in a space where business is becoming so purposeful that they (in some cases) don’t need non-profit organizations to volunteer in the community. They can just do it. For non-profits that can’t adjust, they’ll become less relevant.”

Corporate Volunteerism: Thinking “Strategic” Isn’t Enough My Friends
Jerome Tennille
LinkedIn
18 July 2019