As a nonprofit, the next few months are a prime opportunity to set your organization up for success to hit your year-end fundraising goals… [I]t’s estimated that nearly one-third of annual giving occurs in December, and 12% of that happens in the last three days of the year. [….] While there are many other charities and organizations vying for attention, you need to stay active and in constant communication with current and potential donors. Make sure you’re getting their attention with your fundraising marketing campaigns so your organization is top-of-mind when they’re ready to donate.
Build a Year-End Fundraising Marketing Plan in 6 Steps
20 September 2021