Humans are wired to connect what we see and hear to what we do. The emotion in a mother’s voice as she shares how an organization helped her child, the passion of a volunteer explaining just how meaningful the work is to them, a swell of music as an organization’s director gives a call to action—all of this engages our senses in multiple ways. Video provides a holistic overview of a campaign and has the power to stir up great emotion.
5 Tips for Effective Fundraising Videos
20 September 2021