“Landing pages enable us to direct site visitors to better targeted pages that have the ability to capture leads at a much higher rate than forms on other web pages.

Landing pages also focus your visitors’ attention on one particular offer, limiting the distractions of everything else on your website […] But converting visitors into leads, even with landing pages, is much easier said than done.”

13 Simple (But Critical) Tips for Creating Better Landing Pages
Pamela Vaughan
HubSpot

Categories: Reading List